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Lower bills

Lower-bills-promise

We were the first water company to reduce bills for customers by introducing tariffs for those on the lowest incomes.

Our well-established partnerships include a network of trusted affordability and vulnerability charities in our region who have worked with us to deliver ever-increasing levels of support to vulnerable customers.

Introduced with the support of our customers and stakeholders, we offer the following three social tariffs:

  • Assist which provides large bill discounts to customers on the lowest incomes
  • WaterSure Plus, which provides an increased discount to customers with unavoidably high water use
  • pension credit which provides an average 20% discount to customers of pensionable age who have no income other than the state pension.

From our experience of providing assistance to customers for over a decade, we know that to make improvements to customers' wellbeing the support we offer needs to be meaningful.

Unit of measurement*

Current performance (17/18)

2025 target 

£ per 10,000 households

40,742 

87,029 

 

* Total bill reduction to customers receiving a social tariff, divided by the number of residential customers, expressed as £ per 10,000 households.